Tag / marketing
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Under the Influence
What’s influencer marketing anyway? In a world where we’re inundated with subjective messaging and endless choice, our demand for authenticity is greater than ever. As consumers, we’ve become weary of the traditional…
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Marketing Smart for New Startups in 2018
One in five 18-34 year olds has a business idea. This generation more than any other is most likely to make a go for it. According to the Global Entrepreneurship Monitor’s 2017/2018…
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![How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few employees multi-tasking from Customer Service to Product Development even HR. Being small has it’s benefits. Your ability to make decisions and get things done is much faster – there is no bureaucracy. You are able to adapt to consumer needs with more flexibility. BUT being a large organisation has one clear advantage. CREDIBILITY. Through the eyes of consumers, suppliers and the public the perception of being ‘trust-worthy, reliable and consistent’ is greater. How can you create the perception that your start-up is bigger than it is? Here’s our five top tips to get you looking professional and convincing.]()
Small Businesses Punching Above their Weight
How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few…
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Relooking at Collaborations: How to Partner Smart
Collaborating with like-minded brands can help you reach a wider, more targeted audience. Traditional marketing tells you to guard your strategy closely and not to show your hand to other players in…
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Africa Rising: The Art of a Brand’s Story
What will be the narrative of the stories brands tell on the continent? Humans are storytellers. It is one of our oldest communication tools. Stories move us, delight us, they make us…
