Tag / marketing
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FREE 3 Month Marketing Strategy.
Are you asking yourself how will COVID 19 impact my business? How do I rethink my business marketing needs cost-effectively in all this uncertainty? Then speak to us. We’re offering Kenyan brands…
March 24, 2020 -
Shifting The Branding Mindset Is The Real Competitive Edge That African Brands Need.
By Shreya Karia, Brand Stategist In our modern landscape, consumers are overloaded with choice and besieged by messaging. Aggressive competition, rapidly spreading innovation and easier access to markets are the new status…
December 9, 2019 -
Under the Influence.
What’s influencer marketing anyway? In a world where we’re inundated with subjective messaging and endless choice, our demand for authenticity is greater than ever. As consumers, we’ve become weary of the traditional…
May 29, 2018 -
Marketing Smart for New Startups in 2018.
One in five 18-34 year olds has a business idea. This generation more than any other is most likely to make a go for it. According to the Global Entrepreneurship Monitor’s 2017/2018…
May 22, 2018 -
Small Businesses Punching Above their Weight.
How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few…
August 18, 2017 -
Relooking at Collaborations: How to Partner Smart.
Collaborating with like-minded brands can help you reach a wider, more targeted audience. Traditional marketing tells you to guard your strategy closely and not to show your hand to other players in…
July 18, 2017 -
Africa Rising: The Art of a Brand’s Story.
What will be the narrative of the stories brands tell on the continent? Humans are storytellers. It is one of our oldest communication tools. Stories move us, delight us, they make us…
May 1, 2017
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