Tag / branding
-
![]()
Shifting The Branding Mindset Is The Real Competitive Edge That African Brands Need.
By Shreya Karia, Brand Stategist In our modern landscape, consumers are overloaded with choice and besieged by messaging. Aggressive competition, rapidly spreading innovation and easier access to markets are the new status…
-
![]()
I’ll Take The Branded One.
Why investing in branding is the smartest bet you can make. It’s safe to say that the word BRAND gets thrown around a lot with all the modern business jargon. Right alongside…
-
![]()
Africa Rising: The Art of a Brand’s Story.
What will be the narrative of the stories brands tell on the continent? Humans are storytellers. It is one of our oldest communication tools. Stories move us, delight us, they make us…
Loading posts...
