Tag / Africa
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Shifting The Branding Mindset Is The Real Competitive Edge That African Brands Need.
By Shreya Karia, Brand Stategist In our modern landscape, consumers are overloaded with choice and besieged by messaging. Aggressive competition, rapidly spreading innovation and easier access to markets are the new status…
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Don’t Replace Your PR Strategy With Social Media Just Yet.
With the hype around social media’s proliferation, we would be forgiven for believing that the age of public relations is in demise. Business leaders, consultants and self-proclaimed gurus are quick to denounce…
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#InspirationFound, Natures Way
-By Chandni Shah Creativity is like a muscle. It must be worked, challenged and even rested to get the best of it. We all say that a work-life balance is essential to…
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Spark Your Creativity.
– By Jireh Jalipa Being creative is not as complex as it has been put to be. Our lives can be filled with creative moments, whatever we do, as long as we’re…
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I’ll Take The Branded One.
Why investing in branding is the smartest bet you can make. It’s safe to say that the word BRAND gets thrown around a lot with all the modern business jargon. Right alongside…
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Under the Influence.
What’s influencer marketing anyway? In a world where we’re inundated with subjective messaging and endless choice, our demand for authenticity is greater than ever. As consumers, we’ve become weary of the traditional…
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Marketing Smart for New Startups in 2018.
One in five 18-34 year olds has a business idea. This generation more than any other is most likely to make a go for it. According to the Global Entrepreneurship Monitor’s 2017/2018…
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Africa Rising: The Art of a Brand’s Story.
What will be the narrative of the stories brands tell on the continent? Humans are storytellers. It is one of our oldest communication tools. Stories move us, delight us, they make us…
