Tag / Africa
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Don’t Replace Your PR Strategy With Social Media Just Yet
With the hype around social media’s proliferation, we would be forgiven for believing that the age of public relations is in demise. Business leaders, consultants and self-proclaimed gurus are quick to denounce…
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#InspirationFound, Natures Way
-By Chandni Shah Creativity is like a muscle. It must be worked, challenged and even rested to get the best of it. We all say that a work-life balance is essential to…
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Spark Your Creativity
– By Jireh Jalipa Being creative is not as complex as it has been put to be. Our lives can be filled with creative moments, whatever we do, as long as we’re…
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I’ll Take The Branded One
Why investing in branding is the smartest bet you can make. It’s safe to say that the word BRAND gets thrown around a lot with all the modern business jargon. Right alongside…
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Under the Influence
What’s influencer marketing anyway? In a world where we’re inundated with subjective messaging and endless choice, our demand for authenticity is greater than ever. As consumers, we’ve become weary of the traditional…
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Marketing Smart for New Startups in 2018
One in five 18-34 year olds has a business idea. This generation more than any other is most likely to make a go for it. According to the Global Entrepreneurship Monitor’s 2017/2018…
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Africa Rising: The Art of a Brand’s Story
What will be the narrative of the stories brands tell on the continent? Humans are storytellers. It is one of our oldest communication tools. Stories move us, delight us, they make us…
