By Shreya Karia, Brand Stategist In our modern landscape, consumers are overloaded with choice and besieged by messaging. Aggressive competition, rapidly spreading innovation and easier access to markets are the new status quo for any operating business. Abundance doesn’t just make it harder for brands to be chosen. It erodes loyalty and changes dynamics. Once…
With the hype around social media’s proliferation, we would be forgiven for believing that the age of public relations is in demise. Business leaders, consultants and self-proclaimed gurus are quick to denounce the necessity for well-crafted PR strategies. Instead, brands have actively been looking to the world of social media as the singular platform through…
-By Chandni Shah Creativity is like a muscle. It must be worked, challenged and even rested to get the best of it. We all say that a work-life balance is essential to bringing your best to the table. But how many of us often practice it? One of the most beautiful and surest ways to…
– By Jireh Jalipa Being creative is not as complex as it has been put to be. Our lives can be filled with creative moments, whatever we do, as long as we’re flexible and open to new ideas and possibilities. The everyday expression of creativity often takes the form or trying a new approach to…
Why investing in branding is the smartest bet you can make. It’s safe to say that the word BRAND gets thrown around a lot with all the modern business jargon. Right alongside competency and empower. But when it comes down to it most managers, business owners and consumers would not be able to succinctly describe…
What’s influencer marketing anyway? In a world where we’re inundated with subjective messaging and endless choice, our demand for authenticity is greater than ever. As consumers, we’ve become weary of the traditional advertising narrative. Welcome to the age of Influencer Marketing. Our decision-making is already predisposed to the content we consume digitally and the social…
One in five 18-34 year olds has a business idea. This generation more than any other is most likely to make a go for it. According to the Global Entrepreneurship Monitor’s 2017/2018 report, 70% of starts-ups on the African continent began in pursuit of an opportunity rather than out of necessity. For young entrepreneurs starting…
What’s a beer trail? One of Marriott International’s Fastest Growing Hotel Brands, Four Points by Sheraton Celebrated Beer Around the world trail with a stop on the African Continent for a Unique Day on September 20th 2017 Four Points’ Best Brews Around the World celebrates the brand’s signature initiative, a dedicated program in which each…
How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few employees multi-tasking from customer service to product development. Being small has it’s benefits. Your ability to make decisions and get things done is…
Collaborating with like-minded brands can help you reach a wider, more targeted audience. Traditional marketing tells you to guard your strategy closely and not to show your hand to other players in the industry. In today’s world, this is no longer practical or smart. With endless brand chatter and options, consumers have to sift through…
What will be the narrative of the stories brands tell on the continent? Humans are storytellers. It is one of our oldest communication tools. Stories move us, delight us, they make us feel alive and emotionally connected. ‘Stories have power. They delight, enchant, touch, teach, recall, inspire, motivate, challenge. They help us understand. They imprint…
