Four Points by Sheraton East Africa
360′ launch plan for four hotels under the Four Points by Sheraton brand across the East African Region. This included one new build and three conversions across Kenya and Tanzania.
Our involvement began prior to the launch of each Four Points property to ensure:
- Cohesive launch marketing strategy was developed, specific to each property and its location.
- Ensuring properties were brand compliant with marketing, sales and promotional purposes
- Developing press campaign and dissemination of press release on launch.
- Developing and coordinating all digital and social media engagement
For some of the properties the campaign extended beyond the three month launch period such as for the Four Points by Sheraton, Nairobi Airport where we oversee the entire marketing and communications function.