Category / Marketing / PR
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Under the Influence
What’s influencer marketing anyway? In a world where we’re inundated with subjective messaging and endless choice, our demand for authenticity is greater than ever. As consumers, we’ve become weary of the traditional…
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Marketing Smart for New Startups in 2018
One in five 18-34 year olds has a business idea. This generation more than any other is most likely to make a go for it. According to the Global Entrepreneurship Monitor’s 2017/2018…
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![How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few employees multi-tasking from Customer Service to Product Development even HR. Being small has it’s benefits. Your ability to make decisions and get things done is much faster – there is no bureaucracy. You are able to adapt to consumer needs with more flexibility. BUT being a large organisation has one clear advantage. CREDIBILITY. Through the eyes of consumers, suppliers and the public the perception of being ‘trust-worthy, reliable and consistent’ is greater. How can you create the perception that your start-up is bigger than it is? Here’s our five top tips to get you looking professional and convincing.]()
Small Businesses Punching Above their Weight
How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few…
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Relooking at Collaborations: How to Partner Smart
Collaborating with like-minded brands can help you reach a wider, more targeted audience. Traditional marketing tells you to guard your strategy closely and not to show your hand to other players in…
