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Category / Branding / Creative / Inspiration / Marketing / PR

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    Meet our BRAND TAKEAWAY series: helping you hero your business.

    Welcome to our series BRAND TAKEAWAY. We get that disruption is a difficult thing to navigate, and the current environment has put every business through the toughest test. Here we help you…

    June 23, 2020
    Branding, Creative, Inspiration, Marketing, PR
  • IN DIFFICULT TIMES YOUR CONSUMERS LOOK TO YOU. Are you with them?

    Most marketers feel paralyzed in the current environment. Either they are in a state of crisis or wait-and-see mode. With slashed budgets and uncertainty, the immediate question becomes do we respond? If…

    April 6, 2020
    Branding, Marketing, PR
  • FREE 3 Month Marketing Strategy.

    Are you asking yourself how will COVID 19 impact my business? How do I rethink my business marketing needs cost-effectively in all this uncertainty? Then speak to us. We’re offering Kenyan brands…

    March 24, 2020
    Branding, Creative, Marketing, PR
  • Under the Influence.

    What’s influencer marketing anyway? In a world where we’re inundated with subjective messaging and endless choice, our demand for authenticity is greater than ever. As consumers, we’ve become weary of the traditional…

    May 29, 2018
    Marketing, PR
  • Marketing Smart for New Startups in 2018.

    One in five 18-34 year olds has a business idea. This generation more than any other is most likely to make a go for it. According to the Global Entrepreneurship Monitor’s 2017/2018…

    May 22, 2018
    Marketing
  • How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few employees multi-tasking from Customer Service to Product Development even HR. Being small has it’s benefits. Your ability to make decisions and get things done is much faster – there is no bureaucracy. You are able to adapt to consumer needs with more flexibility. BUT being a large organisation has one clear advantage. CREDIBILITY. Through the eyes of consumers, suppliers and the public the perception of being ‘trust-worthy, reliable and consistent’ is greater. How can you create the perception that your start-up is bigger than it is? Here’s our five top tips to get you looking professional and convincing.

    Small Businesses Punching Above their Weight.

    How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few…

    August 18, 2017
    Branding, Inspiration, Marketing
  • Relooking at Collaborations: How to Partner Smart.

    Collaborating with like-minded brands can help you reach a wider, more targeted audience. Traditional marketing tells you to guard your strategy closely and not to show your hand to other players in…

    July 18, 2017
    Experiential, Marketing

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If you do too, drop us a line accounts@shk.co.ke


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