Category / Branding / Creative / Inspiration / Marketing / PR
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Meet our BRAND TAKEAWAY series: helping you hero your business.
Welcome to our series BRAND TAKEAWAY. We get that disruption is a difficult thing to navigate, and the current environment has put every business through the toughest test. Here we help you…
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Shifting The Branding Mindset Is The Real Competitive Edge That African Brands Need.
By Shreya Karia, Brand Stategist In our modern landscape, consumers are overloaded with choice and besieged by messaging. Aggressive competition, rapidly spreading innovation and easier access to markets are the new status…
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![#InspirationFound, Natures Way]()
#InspirationFound, Natures Way
-By Chandni Shah Creativity is like a muscle. It must be worked, challenged and even rested to get the best of it. We all say that a work-life balance is essential to…
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Spark Your Creativity.
– By Jireh Jalipa Being creative is not as complex as it has been put to be. Our lives can be filled with creative moments, whatever we do, as long as we’re…
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![How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few employees multi-tasking from Customer Service to Product Development even HR. Being small has it’s benefits. Your ability to make decisions and get things done is much faster – there is no bureaucracy. You are able to adapt to consumer needs with more flexibility. BUT being a large organisation has one clear advantage. CREDIBILITY. Through the eyes of consumers, suppliers and the public the perception of being ‘trust-worthy, reliable and consistent’ is greater. How can you create the perception that your start-up is bigger than it is? Here’s our five top tips to get you looking professional and convincing.]()
Small Businesses Punching Above their Weight.
How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few…
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Africa Rising: The Art of a Brand’s Story.
What will be the narrative of the stories brands tell on the continent? Humans are storytellers. It is one of our oldest communication tools. Stories move us, delight us, they make us…
