Category / Branding / Creative / Inspiration / Marketing / PR
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Meet our BRAND TAKEAWAY series: helping you hero your business.
Welcome to our series BRAND TAKEAWAY. We get that disruption is a difficult thing to navigate, and the current environment has put every business through the toughest test. Here we help you…
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IN DIFFICULT TIMES YOUR CONSUMERS LOOK TO YOU. Are you with them?
Most marketers feel paralyzed in the current environment. Either they are in a state of crisis or wait-and-see mode. With slashed budgets and uncertainty, the immediate question becomes do we respond? If…
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FREE 3 Month Marketing Strategy.
Are you asking yourself how will COVID 19 impact my business? How do I rethink my business marketing needs cost-effectively in all this uncertainty? Then speak to us. We’re offering Kenyan brands…
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Shifting The Branding Mindset Is The Real Competitive Edge That African Brands Need.
By Shreya Karia, Brand Stategist In our modern landscape, consumers are overloaded with choice and besieged by messaging. Aggressive competition, rapidly spreading innovation and easier access to markets are the new status…
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I’ll Take The Branded One.
Why investing in branding is the smartest bet you can make. It’s safe to say that the word BRAND gets thrown around a lot with all the modern business jargon. Right alongside…
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![How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few employees multi-tasking from Customer Service to Product Development even HR. Being small has it’s benefits. Your ability to make decisions and get things done is much faster – there is no bureaucracy. You are able to adapt to consumer needs with more flexibility. BUT being a large organisation has one clear advantage. CREDIBILITY. Through the eyes of consumers, suppliers and the public the perception of being ‘trust-worthy, reliable and consistent’ is greater. How can you create the perception that your start-up is bigger than it is? Here’s our five top tips to get you looking professional and convincing.]()
Small Businesses Punching Above their Weight.
How to create the perception of credibility even if you are a small fish Every company has begun its life as a small start-up. Perhaps with a single founder or a few…
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Africa Rising: The Art of a Brand’s Story.
What will be the narrative of the stories brands tell on the continent? Humans are storytellers. It is one of our oldest communication tools. Stories move us, delight us, they make us…
