Welcome to our series BRAND TAKEAWAY. We get that disruption is a difficult thing to navigate, and the current environment has put every business through the toughest test. Here we help you HERO YOUR BUSINESS. Each video answers a different question that helps drive practical, creative and solution-oriented programs for brands to thrive through uncertainty whether you’re small, big, established or a startup.
4. What’s Your Brand’s Purpose?
#BrandPurpose You should be asking yourself “what is most needed from our brand right now” amongst the communities we exist in. How can we serve our customers whilst being meaningful and authentic.
3. Stay Relevant With Changing Consumer Habits
To really be successful you need to know what’s making your customer tick? In the current environment, they’re changing their behaviours and preferences at a faster rate. If you don’t keep up you’ll no longer be relevant and worse, quickly forgotten.
2. Is Your Social Media Strategy Really Tactical?
A smart social media strategy means having a strong performance game plan that is focused 100% on being customer-centric. Getting the right information to the right audience through the best channel. Don’t just throw it all out there and hope someone sees it.
1. Adapt Your Marketing Budget to Survive Uncertainty
High value, low cost marketing activities are what adaptable brands are focusing on right now with their budgets. How are you adjusting?